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Add end screens to videos

End screens can be added to the last 5–20 seconds of a video. You can use them to promote other videos, encourage viewers to subscribe, and more. You can add up to four elements to your end screen for videos with standard 16:9 aspect ratio. Other aspect ratios may have a lower limit.

Note:

  • Your video has to be at least 25 seconds long to have an end screen.
  • Other interactive elements, like card teasers and video watermarks, are suppressed during the end screen.
  • End screens aren’t available for videos set as made for kids, in the YouTube music app, flash videos, mobile web, or 360 videos.

Add an end screen

  1. Sign in to YouTube Studio.
  2. From the left menu, select Content.
  3. Click the title or thumbnail of the video you’d like to edit.
  4. From the left menu, select Editor.
  5. Select End screens  and select the element you want to add:
    • Apply template: Templates contain groupings of elements that you can customize to create an end screen.
    • Video: Feature your most recent upload, best for viewer, or a specific video.
    • Playlist: Display a public YouTube playlist.
    • Subscribe: Encourage subscriptions to your channel.
    • Channel: Promote another channel with a custom message.
    • Link: If you’re in the YouTube Partner Program, you can link to an external website.
    • Note: Make sure your linked external website complies with our policies, including our Community Guidelines and Terms of Service. Violations can result in card or link removal, strikes, or termination of your Google Account.
    • Merchandise: Feature one item from your merchandise.

  6. Click SAVE. 

Note: You can also add and customize end screens while uploading a video.

More options

  • Remove element type: Click Delete element to remove an element type. You can click Element Add to playlist to choose another end screen element.
  • Change element timing: Click and drag the ends of the timeline to set when the element begins and ends. You can also enter the specific time in the box next to the Delete element button.
  • Change element placement: Click and drag within the box. You ​​click the grid in the player to show a grid over the video preview. You can also choose “Snap to grid” and “Snap to element” for help with placing your elements.
  • Preview your end screen: To see how your end screen looks while your video is playing, select the play button on the video player.
  • Check end screen metrics: You can check the performance of your end screens in the expanded report in YouTube Analytics.

Customize an end screen

Elements are the pieces of content that you add to your end screen. There are many ways to customize the elements in your end screen. You can apply templates, change the timing of your elements, and decide where elements should show on your video.

Apply a template

Templates contain groupings of elements that you can customize to create an end screen.

  1. Sign in to YouTube Studio.
  2. From the left menu, select Content.
  3. Click the video you’d like to edit.
  4. From the left menu, select Editor.
  5. Click Add element Add to playlist to apply your template.
  6. Click SAVE.

Remove element type

  1. Select an element by clicking it in the end screen row of the Editor.
  2. To the left of your video, click Delete element .
  3. Click Add element Add to playlist to choose another end screen element.
  4. Click SAVE.

Change element timing

You can choose when you'd like your end screen elements to show in your video. End screen elements will show at the same time by default. You can customize individual elements to show at different times.

  1. Select an element by clicking it in the end screen row of the Editor.
  2. To the left of your video, find the boxes containing end screen time.
  3. Update the start time or end time of the element.
  4. Click SAVE.

You can also change the timing of your end screen element by using the arrows to drag it on the end screen row of the Editor.

Change element placement

  1. Select an element by clicking it in the end screen row of the Editor.
  2. In the video player, drag the element to the desired position.
  3. Click SAVE.
Tip: Click the grid  in the player to show a grid over the video preview. You can also choose “Snap to grid” and “Snap to element” for help with placing your elements.

Preview your end screen

To see how your end screen looks while your video is playing, select the play button  on the video player.

What your end screen can show

Elements are the pieces of content that you add to your end screen. Some elements can be expanded or hovered over to give more info. You can add up to four elements in your end screen for videos with standard 16:9 aspect ratio. Other aspect ratios may have a lower limit.

Elements can feature different types of content:

  • Video or playlist:
    • Feature your most recently uploaded video.
    • Allow YouTube to select a video from your channel to best suit the viewer.
    • Pick any video or playlist (public or unlisted) from your or any other channel.
  • Subscribe: Encourage subscriptions to your channel.
  • Channel: Promote another channel with a custom message.
  • External websites: If you’re in the YouTube Partner Program, you can link to an external website.
Note: Make sure your linked external website complies with our policies, including our Community Guidelines and Terms of Service. Violations can result in card or link removal, strikes, or termination of your Google Account.
Best practices for creating end screens
  • Feature elements that are relevant to the video.
  • Encourage viewers to click using calls to action for different end screen elements.
  • If you use a custom image, we recommend using an image that's at least 300 x 300 pixel width.
  • Make sure you leave enough space and time at the end of the video for an end screen. Make sure you consider the video's last 20 seconds when editing it.
  • Consider timing different end screen elements to show at different times.
Check end screen metrics

You can check the performance of your end screens on the Engagement tab of YouTube Analytics.

  1. Sign in to YouTube Studio.
  2. From the left menu, select Analytics.
  3. From the top menu, select Engagement.

If you’re viewing analytics for your entire channel:

  • To compare the success of different element types, use the “Top end screen element types” card.
  • To see videos with end screens that viewers clicked the most, use the “Top videos by end screen” card.

If you’re viewing analytics for a specific video:

  • To see how often viewers click your end screen elements, use the “End screen element click rate” card.

End screen requirements for viewers

Viewers can't see your end screens in these places:

  • On mobile web (exception: iPad mobile web).
  • In the YouTube Music or YouTube Kids apps.
  • In Flash videos.
  • In 360 videos.

End screens and videos set as made for kids

End screens aren’t available for videos set as made for kids.
Even if you previously added an end screen to your video, viewers won’t see end screens when your audience is set as made for kids.

Note: Your end screen may not always show, or may show differently than designed. This difference happens as we improve end screens based on performance, viewer behavior, device, and context.

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