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Monday, June 29 • 12:20pm - 12:45pm
C in CRM Stands for Community: The DevRel Way - Ana Jimenez Santamaria, Bitergia

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Let's talk about DevRels within Open Source Program offices: When it comes to understand and measure relationships , shaping developer communities, and get insights for OSPO can be a tedious work for any DevRel specialist. This lack of standardized models to measure DevRel programs might be one of the reasons why this role remains unseen among OSPO

DevRel is about building relationships with developers, it's about people!Can we profile developers using CRM approaches, avoiding sales and marketing features and focus on community & developer relations?

During this talk, Ana will introduce the "Community" resource management approach. Audience will be able to see a different way to analyze developer community behavior and easily report community insights, based on user, contributor and maintainer personas.

The talk is oriented to DevRel people and community managers willing to collaborate in an open source programs initiative

avatar for Ana Jimenez Santamaria

Ana Jimenez Santamaria

Software Marketing Specialist, Bitergia
Ana is currently working at Bitergia, a Software Development Analytics firm specialized in Open Source and InnerSource projects, while studying for her master’s in Data Science. As a software marketing specialist and data nerd, Ana is really interested in Open Source and community... Read More →

Monday June 29, 2020 12:20pm - 12:45pm CDT
OS Program Office Theater