Submit your MSI or EXE app to the Microsoft Store

Follow these steps to submit your MSI or EXE app to the Microsoft Store

Topic Description
Create your MSI or EXE app by reserving a new name Reserving your app's name is the first step toward distributing it via the Microsoft Store
Create an app submission for your MSI or EXE app App submissions contain all of the information needed to distribute your app in the Microsoft Store.
Set pricing and availability for your MSI or EXE app Specify how, when, and where your app will be available to customers, your app's pricing model, and whether you'll offer a free trial.
Specify your MSI or EXE app's properties App properties describe important details about your app including requirements, capabilities, and your contact information.
Provide package details for your MSI or EXE app When a customer downloads your app, the Store will automatically provide each customer with the package that works best for their device based on the package details you provide.
Create app Store listings for your MSI or EXE app Provide the text and images that customers will see when they view your app's listing in the Microsoft Store.
Manage your MSI or EXE app's store listing How to find, link to, and promote your app's page in the Microsoft Store.
The MSI or EXE app certification process Before publishing, apps are subject to two categories of tests: security tests and content compliance.