Create an app submission for your app
Create an app submission to tell the Microsoft Store about your app
Create an app submission for your app
[!NOTE] This section of the documentation describes how to create an app submission in Partner Center. Alternatively, you can use the Microsoft Store submission API to automate app submissions.
Once you've created your app by reserving a name, you can start working on getting it published. The first step is to create a submission.
You can start your submission when your app is complete and ready to publish, or you can start entering info before you have written a single line of code. Updates you make to your submission are saved, so you can come back and work on it whenever you're ready.
After your app is published, you can publish an updated version by creating another submission in Partner Center. Creating a new submission lets you make and publish whatever changes are needed, whether you're uploading new packages or just changing details such as price or category. To create a new submission for a published app, click Update next to the most recent submission shown on its Overview page.
App submission checklist
Here are the details that you can provide when creating your app submission, with links to more info.
Items that you are required to provide or specify are noted below. Some areas are optional, or have default values provided that you can change as desired. You don't have to work on these sections in the order listed here. :::zone-end
What are add-ons?
Add-ons (also sometimes referred to as in-app products) are supplementary items for your app that can be purchased by customers. An add-on can be a fun new feature, a new game level, or anything else you think will keep users engaged. Not only are add-ons a great way to make money, but they help to drive customer interaction and engagement.
Add-ons are published through Partner Center, and require you to have an active developer account. You'll also need to enable the add-ons in your app's code.
An add-on must be associated with an app that you've created in Partner Center (even if you haven't submitted it yet). You can find the button to Create a new add-on on your app's Overview page or on its add-ons page.
After you select Create a new add-on, you'll be prompted to specify a product type and assign a product ID for your add-on.
:::zone pivot="store-installer-msix,store-installer-pwa" [!INCLUDE name] :::zone-end
:::zone pivot="store-installer-msi-exe" [!INCLUDE name] :::zone-end
:::zone pivot="store-installer-add-on" [!INCLUDE name] :::zone-end
[!IMPORTANT] You can no longer upload new XAP packages built using the Windows Phone 8.x SDK(s). Apps that are already in Store with XAP packages will continue to work on Windows 10 Mobile devices. For more info, see this blog post.
[!NOTE] You must have an active developer account in Partner Center in order to submit apps to the Microsoft Store. All the users added to your developer account in Partner Center can submit EXE or MSI apps to the Microsoft Store. They can also modify all the existing EXE or MSI apps in Partner Center. The roles and permissions set for account users do not currently apply to EXE or MSI apps.
[!IMPORTANT] To ensure that you receive critical email notifications, you'll be required to verify your email address in Action Center. Go to My Preferences in Action Center to verify.
After publishing an app, the owner of your developer account is always notified of the publishing status and required actions through email and the Action Center in Partner Center. In addition, you can add members in either developer or manager role within your developer account to receive same notifications or remove those who no longer need be notified.
To add or remove:
- On the Submission options page, look for the field of “Submission notification audience”
- Click “Click here” to open Notification audience overview page
- On the Notification audience overview page, add or remove audience
- The owner of your developer account is always notified and can’t be removed from the audience list.
- The audience list is product specific and applied to all submissions of the product. To modify the notification recipients for a different product, follow the steps above for each product.
- Add-on inherits parent product’s audience list and can’t be managed separately.